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Target Markets

According the Australian Bureau of Statistics (ABS), the population of Ports Stephens as at June 2003 is 61, 379 people (Note: This is the most recent population figure available from the ABS at the time of this publication). This represents a growth rate of 17.5% since the 1996 ABS Census. It is one of the most diverse and fastest growing communities in the Hunter Region attracting both families with children and older residents.

Nelson Bay is a tourism destination and as such there are several different target markets including:

  • Local Residents
  • Local Visitors
    Domestic Holidaymakers
  • International Tourists
  • Day Trippers